Situated in the heart of Kent, famed as the Garden of England, lies Ashford Designer Outlet – a visitor attraction in its own right. Designed by Lord Richard Rogers, the centre attracts fashion conscious visitors who enjoy 80 stores offering reductions of up to 60% on premium and designer brands including Guess, Tommy Hilfiger, Fred Perry, Ted Baker, Jaeger, Links of London, Molton Brown, Nike, Lacoste and Superdry.